Blog
Articles and insights for hospitality brands navigating branding, web design, and the guest experience online.
Find practical breakdowns of topics like Squarespace, brand identity, and website strategy — all with a hospitality lens. Posts are written to help owners, operators, marketing managers, and creative leads make smarter, more strategic decisions about how their brand shows up before guests ever step inside.
Why Squarespace is the Best Choice for Restaurant Websites
Find out why Squarespace tops the list for restaurant websites — beautiful templates, easy menu management, and booking tools built for hospitality brands.
What Your Restaurant Website Says About Your Brand
Your restaurant website speaks before your staff does. Find out what your site signals to guests and how to ensure it truly reflects your brand identity.
Transform Your Brand with a Custom Squarespace Website
A custom Squarespace website can transform your hospitality brand. Learn how tailored design and strong visuals turn curious visitors into loyal guests.
How to Launch a High-Converting Hospitality Website on Any Budget
You don't need a big budget to launch a high-converting hospitality website. Learn the key design and strategy decisions that drive results at any price point.
How to Refresh Your Hospitality Website in 5 Strategic Steps
Website feeling stale? Follow these 5 strategic steps to refresh your hospitality site, improve your guest experience, and start driving more bookings.
How to Turn Website Visitors into Regulars
Turning one-time visitors into loyal regulars starts with strategy. Learn how your website design and brand messaging can build lasting guest loyalty.
How to Use Your Brand Story and Guest Journey to Shape Your Website
Your brand story and guest journey are the foundation of a great website. Learn how to use both to build a hospitality site that connects and converts guests.
Hospitality Business Resources
Looking for tools to support the behind-the-scenes of your brand? Explore a curated collection of platforms and resources used and recommended in the studio — from design and content tools to planning, organization, and legal support — so your team can maintain a strong, consistent presence between major design projects.
For Hospitality Teams, Creatives, Biz Owners
Free Resources
Website Audit Guide
A self-guided audit to improve the hospitality website strategy and conversion optimization on your current site.
Branding Checklist
A quick-start guide to clarify your restaurant branding and bar branding foundations, story, and visual identity.
Website Copy Planner
A step-by-step planner for mapping your website pages & content so your next refresh feels organized and strategic.