about Paige Madden Design
YOUR CREATIVE PARTNER IN TURNING EXPERIENCES INTO VISUAL IDENTITIES
design is more than how it looks ... it's how it makes people feel.
I'm Paige Madden, a hospitality brand designer and Squarespace website expert based in Chico, CA. I help restaurants, bars, hotels, and event venues turn their work into brands that fill seats, book events, and bring guests back.
Restaurant Brands
✦
Experience Makers
✦
Hospitality Concepts
✦
Chico, CA
✦
50+ Brands Launched
✦
Restaurant Brands ✦ Experience Makers ✦ Hospitality Concepts ✦ Chico, CA ✦ 50+ Brands Launched ✦
Who I work with
You’ve built something special.
It deserves to be seen.
The clients I do my best work with:
Restaurant Groups
Boutique Hotels
Hospitality Concepts
Event Venues
Service-Based Brands
Lifestyle Brands
I’m the right fit for you if:
You’re an experience‑driven restaurant, bar, hotel, or event venue.
You’re ready to invest in a cohesive brand, not just a quick fix.
You value storytelling, details, and the emotions your work creates.
You want a hospitality brand designer and Squarespace expert who asks thoughtful questions, listens closely, and brings clarity to your vision.
You're not just running a hospitality business. You're creating an experience.
You care deeply about how guests feel before, during, and after they visit. But your current brand and website don't fully communicate that. Maybe they feel a little DIY, a little disjointed, or like a past version of your concept. You're ready for a brand strategy and Squarespace website that catches up to the level of experience you're already delivering.
You want someone who understands hospitality branding, not just "pretty design." Someone who can translate what makes your restaurant, bar, or venue different and turn it into visuals, words, and a site structure that connects with your ideal guests.
what makes me different
I think like a guest, client, and customer, not just a designer
Experience-led Thinking
I think like a guest first and design from there. Whether it's restaurant branding, bar identity design, or Squarespace website design for hotels, I always ask: "What should this feel like?"Rooted in Northern California, Serving Beyond
I'm based in Chico, CA, connected to the Northern California design and hospitality community, but I work with restaurants, bars, hotels, and venues across the region and beyond. I understand the nuances of local, destination, and direct-booking hospitality brands.Story-Driven, Strategic Design
Your brand isn't just visuals. It's the story you tell. I weave your story through your visuals, messaging, and site structure so everything works together to move guests to action.Warm, Collaborative Partnership
My clients come back and refer others not just because of the work, but because of the process. You'll always know where we are, what's next, and why we're making each design decision.
✦
who i am
✦ who i am
my process & philosophy
A grounded, collaborative process that keeps you in the loop
01
Listen first, design second
We start with a deep-dive discovery call. I want to understand your concept, your guests, your goals, and the experience you're creating. For restaurant branding in Chico and beyond, that might mean understanding your menu, ambiance, regulars, and what keeps guests coming back. I'm not designing until I fully understand what makes your hospitality brand worth noticing.
02
Strategy as the foundation
Before design, we clarify your brand strategy: positioning, target guest, voice, and offers. This strategy guides every decision (from color palette to site structure) so your brand isn't just beautiful, it's intentional and built to attract the right people.
03
With strategy in place, I design your visual identity: logo, wordmark, color system, typography, and supporting elements. This is where we create the visual language that will anchor your restaurant, bar, or hotel branding for years to come.
04
Then we bring your identity to life online through thoughtful, SEO-ready Squarespace website design. As a Squarespace website designer based in Chico, CA, I focus on:
Clear, intuitive navigation.
Strong calls-to-action that guide people to inquire, book, or reserve.
Layouts that highlight the experience you provide, not just your services list.
For many clients, this includes a Squarespace website redesign for a restaurant or venue that has outgrown a DIY or outdated site.
05
Support and empowerment
You won't be left wondering how to use your new brand and website. I provide guidance, training, and support so you feel confident maintaining your online presence long after launch.
Restaurant Brands
✦
Experience Makers
✦
Hospitality Concepts
✦
Chico, CA
✦
50+ Brands Launched
✦
Restaurant Brands ✦ Experience Makers ✦ Hospitality Concepts ✦ Chico, CA ✦ 50+ Brands Launched ✦
Ready to bring your brand and website in line with the experience you’ve already created?
If you're tired of your visuals holding you back, or your website feeling like a mismatch, it's time for a hospitality brand and Squarespace website that actually supports your growth. Together, we'll clarify your story, design your identity, and build a digital home that moves guests to work with you and come back again and again.