About Paige Madden Design
If you’ve built a hospitality concept you’re proud of—but your branding and website don’t show it—you’re in the right place. I work with bars, restaurants, and hospitality teams who are done being the best-kept secret in their city.
You’re managing reservations, menus, events, and a whole guest experience, but your brand visuals and website feel pieced together. You need a partner who understands hospitality, not just ‘pretty design.’
50+
Websites
Launched
25+
Brands
Designed
Meet Paige, your hospitality brand & website designer
I’m Paige, a strategic brand and Squarespace website designer for hospitality brands, food and beverage concepts, and experience-driven businesses.
After leaving the agency world, Paige Madden Design was built as a more personal, collaborative alternative to big-agency handoffs—so your brand and website actually feel like your space and work for your team long after launch.
Over 50+ websites and 25+ brands later, the same patterns show up again and again: outdated sites that don’t reflect the current concept, clunky online ordering or reservations, and visuals that don’t match the in-person experience.
Every project blends strategy, storytelling, and hospitality-savvy design, so your brand and website become extensions of the care you already show in real life.
Why Paige Madden Design
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Why Paige Madden Design
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Why Paige Madden Design - Why Paige Madden Design -
Why hospitality teams choose Paige Madden Design
50+ websites launched for service-based and hospitality brands
25+ brand identities designed for restaurants, bars, and F&B concepts
Focused on conversion-ready Squarespace sites built around bookings, reservations, and events
“She took our vision and turned it into a beautiful, functional site that truly works—and became the foundation of our entire marketing strategy.”
Core Values
The Values that guide every project
Collaboration
Great hospitality is a team sport, and design should be too. Every project is built on open conversations with owners, operators, marketers, and creative leads so the brand reflects how your team actually works and what guests really experience.
Care & Alignment
Your brand should feel like a natural extension of your spaces and your service standards. Strategy comes first, then visuals that are thoughtful, usable, and consistent — from your website and menus to in-room pieces and event collateral.
Clarity & Calm
Hospitality moves fast. Design should make things easier, not add to the chaos. Clear systems, organized files, and intuitive websites help your team stay aligned and confident long after launch.
A creative partner, not just a vendor
Design isn’t decoration; it’s how your brand shows up for guests before they ever step inside.
Branding and websites should give guests a preview of the experience, give your team a clear playbook, and give your business a stronger foundation for growth.
Strategy First
Every project starts with clarifying your concept, priorities, and guest journey.
Hospitality Lens
Design decisions are made with operators, staff, and guests in mind.
Sustainable Systems
You leave with a brand and Squarespace site your team can actually keep up with.
Outside the studio
When not knee-deep in brand strategy and Squarespace builds, you’ll usually find me:
Discovering new craft coffee shops, bars & restaurants with my husband. We are always seeking our next culinary adventure (fun fact: on our honeymoon we used the Michelin Guide to determine our meals in Paris, Edinburgh and Toronto).
Planning my next hiking trail to conquer - living in California, I’ve come to love the variety of terrains & ecosystems (from the mountains to the desert).
Dreaming of the next piece of the next piece of furniture I can refurbish from FB Marketplace
Choose your next step
Whether you’re opening something new, evolving an existing concept, or refreshing a brand that’s no longer keeping up, there’s a way to partner together:
Together, we’ll turn your vision, values, and vibe into a cohesive brand and website that feels personal, intuitive, and true to your guest experience.