website Services
SEO for Restaurants, Bars & Hospitality Brands
Your Restaurant Is Fully Booked on Weekends. Your Google Listing Is Empty on Weekdays. When guests search 'best [cuisine] near me,' someone else is showing up. Let's fix that with SEO built specifically for the hospitality industry.
Restaurant Brands
✦
Experience Makers
✦
Hospitality Concepts
✦
Chico, CA
✦
50+ Brands Launched
✦
Restaurant Brands ✦ Experience Makers ✦ Hospitality Concepts ✦ Chico, CA ✦ 50+ Brands Launched ✦
The search gap: Why Most Hospitality Brands Are Leaving Bookings On the Table
Most of your future guests find you through a Google search. They open Google, type "Italian restaurant downtown" or "rooftop bar near me," look at the top results, and pick one. If you're not in those top results, you don't exist for them.
You can have a beautiful brand, an excellent website, and a full dining room on weekends — and still be completely invisible to a massive pool of potential guests who are actively searching and ready to book.
BEFORE
Invisible in search. Running paid ads just to get any visibility. Incomplete Google Business Profile. No schema markup.
AFTER
Top 3 for 'Italian restaurant [your city]' with direct reservation links. Optimized GBP with current menu. Reservations from organic traffic.
✦
how it works
✦ how it works
Comprehensive Hospitality SEO
01
Local SEO Strategy & Foundation
Full audit of your current search presence, then a custom local SEO roadmap specific to your business, your location, and your competitive landscape.
02
Keyword Research for Hospitality
I research the specific search terms your ideal guests are using — "near me" variations, cuisine-specific searches, neighborhood keywords, and high-intent long-tail searches.
03
Google Business Profile Optimization
Often the first thing potential guests see — can appear above your own website in local results. I set it up completely, optimize every section, add your menu, posts, and photos.
04
Restaurant Schema Markup
Technical SEO that tells Google exactly what your site contains — restaurant type, menu items, price range, hours, location. Unlocks rich snippets in search results. Most hospitality websites don't have this.
05
On-Page SEO Optimization
Every page optimized: title tags, meta descriptions, header structure, image alt text, URL structure, internal linking, and content depth. The foundation that makes everything else work.
06
Content Strategy + Monthly Reporting
A content strategy tailored to your brand. Plus clear, plain-language monthly reports — rankings, traffic, clicks, conversions — and what we're doing next. No confusing dashboards.
SEO packages
Search Engine Optimization Package 01
Advanced SEO Audit & Set-up
Timeline: 1-2 Weeks
Before you can fix what's broken, you need to know what's broken. The SEO Audit & Foundations Setup gives you a clear, honest picture of where your hospitality website stands in search: what's working, what's missing, and exactly what to fix, plus the technical foundation that makes every future SEO effort more effective. This is the right place to start if you've never invested in SEO before, or if your current site feels like a black box.
Deliverables:
Full on-page SEO audit (title tags, meta descriptions, H-tag structure, image alt text)
Keyword research: 15–25 target keywords mapped to your existing and planned pages
Technical SEO review: site speed, mobile usability, crawlability, indexing issues
Google Business Profile audit and optimization (or full setup if not yet live)
Schema markup implementation: LocalBusiness, Restaurant/Hotel, and FAQPage as applicable
Google Search Console setup and property verification (or audit of existing account)
Google Analytics 4 setup and goal configuration (or audit of existing account)
Written audit report with prioritized recommendations (PDF)
45-minute debrief call to walk through findings and answer questions
Search Engine Optimization Package 02
Monthly “Starter” SEO Retainer
Renews every 3 months
For hospitality brands that have the foundation in place and are ready to start building momentum in search consistently, month over month. The SEO Starter Retainer keeps your site healthy and your content strategy moving forward without you having to think about it. Perfect for independent restaurants, bars, and boutique operators ready to invest in organic visibility for the first time.
Monthly Deliverables:
2 SEO-optimized blog post or location/service landing page (750-2,000 words)
On-page optimizations for up to 3 existing pages per month
Monthly performance summary
Ongoing schema markup updates as needed
Email access for questions throughout the month
3-month minimum commitment. Month-to-month available after initial term.
Search Engine Optimization Package 03
Monthly “Growth” SEO Retainer
Renews every 3 months
For hospitality brands ready to get serious about organic search. The SEO Growth Retainer is a full content and optimization engine built to move your restaurant, bar, or hotel up the rankings, capture more high-intent local searches, and turn that visibility into real reservations. More content, deeper optimization, and a strategy that compounds month after month.
Monthly Deliverables:
4 SEO-optimized blog post or location/service landing page (750-2,000 words)
On-page optimizations for up to 3 existing pages per month
Monthly performance summary
Ongoing schema markup updates as needed
Email access for questions throughout the month
3-month minimum commitment. Month-to-month available after initial term.
my process
FROM VISION TO LAUNCH: A CLEAR, COLLABORATIVE PROCESS
01
Clarity Conversation
A FREE 30-minute discovery call to chat through your concept, your goals, your experience, and what needs to change.
02
Strategy & story
Where we clarify your brand positioning, target guest, messaging plus development of an SEO foundation built into your strategy from the start.
03
Custom Brand Design
Logos, color palette, typography ... a visual language that is unmistakably yours and built to scale.
04
Custom Website Design
SEO-ready Squarespace website build with intuitive navigation, reservation flows, and conversion-focused structure.
05
Launch & Support
Custom walkthrough training library so you feel fully confident on day one.
about Your designer
MEET PAIGE: YOUR CREATIVE PARTNER IN TURNING EXPERIENCE INTO IDENTITY
I'm Paige Madden Lyon, a brand and web designer based in Chico, CA, specializing in the hospitality industry. I help restaurants, bars, hotels, and event venues build brands and Squarespace websites that feel like walking into their space from the energy, to the aesthetic, to the story, all captured online.
With a background in strategic brand design, Squarespace websites, and hospitality marketing, I combine:
Strategic brand design built for the hospitality industry
High-conversion Squarespace website design that is reservation-ready from day one
Emotionally rich visuals that capture your concept and bring guests in the door
SEO strategy so the right guests actually find you
Think of me as your trusted creative partner. I’m here to help you move from "we've outgrown this brand" to "this feels exactly like us."
designing brands that move people with purpose, presence, and a little magic.
50+ Websites Launched
20+ Brands Created
Squarespace Circle Gold Partner
✦
PORTFOLIO OF WORK
✦ PORTFOLIO OF WORK
Portfolio of work
Proof that design can feel like an experience
From independent restaurants and neighborhood bars to boutique hotels and event venues, I've helped hospitality brands step into identities that feel aligned, elevated, and effective. Each project is rooted in collaboration, transparency, and a shared commitment to craft an online presence that feels like an extension of the experience guests have in person.
Kind WOrds
what clients say
Ready to Stop Being Invisible? Your Guests Are Searching Right Now.
The question is whether they're finding you — or your competition. Let's close that gap.