Blog
Articles and insights for hospitality brands navigating branding, web design, and the guest experience online.
Find practical breakdowns of topics like Squarespace, brand identity, and website strategy — all with a hospitality lens. Posts are written to help owners, operators, marketing managers, and creative leads make smarter, more strategic decisions about how their brand shows up before guests ever step inside.
How Much Should I Be Investing in Branding as a Hospitality Owner?
Discover exactly how much hospitality owners should invest in branding to attract guests, build loyalty, and grow a profitable, memorable restaurant concept.
Branding vs Marketing in Hospitality: Which Comes First for Long-Term Growth
Branding and marketing aren't the same thing. Learn which your hospitality business needs first and how to sequence both for sustainable long-term growth.
Designer vs DIY: Which Should You Be for Your Hospitality Brand?
Should you hire a designer or DIY your hospitality brand? Weigh the real costs, risks, and rewards of each path before making your next branding decision.
Brand Challenge: Audit One Guest Touchpoint a Day for a More Cohesive Hospitality Experience
Try this daily brand challenge: audit one guest touchpoint at a time to uncover gaps and build a more cohesive, consistent hospitality brand experience.
Hospitality Website Comparison: How Different Platforms Support Multi-Location Brands
Comparing website platforms for your multi-location hospitality brand? See how Squarespace, WordPress, and others stack up for scalability and brand control.
How to DIY Hospitality Branding the Right Way (and When to Call a Designer)
DIY your hospitality branding with confidence using this step-by-step guide — plus clear signals for when it's time to bring in a professional designer.
Elevate Your Digital Presence: 2026 Small Business Website Design Trends
Stay ahead with the 2026 website design trends every small business needs to know. Elevate your digital presence and turn more visitors into loyal customers.
Mastering Hospitality Branding Strategies
Master the branding strategies that set top hospitality businesses apart. From brand voice to visual identity, build a concept your guests will return to again.
Brand Strategy Basics: How to Align Your Hospitality Concept Across Every Touchpoint
Learn how to align your hospitality brand across every touchpoint — from your website to your menus — so every guest interaction reinforces your core concept.
How to Completely Transform Your Guest Experience With a Brand and Website Refresh
A brand and website refresh can transform your guest experience. Discover the strategic steps hospitality owners use to modernize and drive more bookings.
Why Squarespace is the Best Choice for Restaurant Websites
Find out why Squarespace tops the list for restaurant websites — beautiful templates, easy menu management, and booking tools built for hospitality brands.
What Your Restaurant Website Says About Your Brand
Your restaurant website speaks before your staff does. Find out what your site signals to guests and how to ensure it truly reflects your brand identity.
How to Stop Playing Email Tag With Your Creative Partners
End the email chaos with your designers and creative partners. These simple systems and tools help hospitality owners collaborate faster and get better results.
The Intermediate Guide to Scaling a Hospitality Brand Across Multiple Locations
Ready to scale your hospitality brand beyond one location? This guide covers the brand systems, visual consistency, and strategy you need to expand with ease.
Hospitality Branding Trends You Need to Know This Year
Discover the hospitality branding trends reshaping restaurants, bars, and hotels this year — and apply them to your concept before your competitors do.
Transform Your Brand with a Custom Squarespace Website
A custom Squarespace website can transform your hospitality brand. Learn how tailored design and strong visuals turn curious visitors into loyal guests.
7 Strategic Brand Shifts That Will Give Your Hospitality Concept More Bookings
These 7 brand shifts help hospitality concepts fill more seats and boost bookings. Find out which changes will make the biggest impact for your brand.
My Exact Step-by-Step Process for a Boutique Hospitality Brand Refresh
Get an inside look at the exact brand refresh process used for boutique hospitality clients — from audit to launch — so you can apply it to your concept.
Elevate Your Digital Presence: Chico Website Design Trends
Explore the latest website design trends shaping Chico's small business scene. Elevate your local digital presence and attract more guests to your brand.
How to Launch a High-Converting Hospitality Website on Any Budget
You don't need a big budget to launch a high-converting hospitality website. Learn the key design and strategy decisions that drive results at any price point.
Hospitality Business Resources
Looking for tools to support the behind-the-scenes of your brand? Explore a curated collection of platforms and resources used and recommended in the studio — from design and content tools to planning, organization, and legal support — so your team can maintain a strong, consistent presence between major design projects.
For Hospitality Teams, Creatives, Biz Owners
Free Resources
Website Audit Guide
A self-guided audit to improve the hospitality website strategy and conversion optimization on your current site.
Branding Checklist
A quick-start guide to clarify your restaurant branding and bar branding foundations, story, and visual identity.
Website Copy Planner
A step-by-step planner for mapping your website pages & content so your next refresh feels organized and strategic.