50+ Websites launched · Squarespace Circle Gold Partner · Based in Chico, CA
BRAND + WEBSITE DESIGN STUDIO
Squarespace Website & Brand Design for Hospitality Brands
I help restaurants, bars, hotels and event venues turn first-time visitors into loyal, booked guests with strategic Squarespace websites, custom brand identities, and hospitality SEO built to fill tables and calendars.
Restaurant Brands
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Experience Makers
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Hospitality Concepts
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Chico, CA
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50+ Brands Launched
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Restaurant Brands ✦ Experience Makers ✦ Hospitality Concepts ✦ Chico, CA ✦ 50+ Brands Launched ✦
your work is all about the experience
...the energy of a dining room at full tilt, the mood of a bar at golden hour, the moment a guest steps through your door and knows they're somewhere special. But when your brand and website don't reflect that experience, you miss out on dream reservations, ideal event bookings, and the confident online presence you know you're ready for.
At Paige Madden Design, a hospitality brand and Squarespace website design studio based in Chico, CA, I help restaurants, bars, hotels, and event venues transform their online presence into a powerful, intuitive reflection of who they are so your digital brand finally matches the magic of your real-world experience.
THE CHALLENGE
Your Online Presence Isn't Keeping Up With Your In-Person Experience
You're a hospitality owner, a restaurateur, a bar director, a hotel operator, or an event venue owner, who has poured everything into your guest experience. Then a potential customer finds your site and the photos are dark and blurry, the menu is a scanned PDF from 2019, there's no way to reserve a table. They click away. They book somewhere else. And you never even knew they were there.
Does any of this sound familiar?
My website looks nothing like what we actually are.
I'm losing bookings to competitors who aren't as good as us.
I don't know where to start with branding, websites, SEO.
We spent money on a website. It still doesn't convert.
If any of this landed, you're in exactly the right place.
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what’s at stake
✦ what’s at stake
WHEN YOUR ONLINE PRESENCE DOESN'T MATCH YOUR EXPERIENCE, YOU LEAVE COVERS AND REVENUE ON THE TABLE.
Without a strong, strategic brand + website:
GUESTS CLICK AWAY
They can't tell what makes your concept special so they make a reservation somewhere else before they ever connect.
YOU HESITATE TO SHARE YOUR SITE
You know it doesn't reflect what you've built. That quiet hesitation is costing you new guests and event leads.
GROWTH STALLS
You're relying on word-of-mouth because your digital presence isn't pulling its weight.
For hospitality brands in Northern California and beyond, your website is often the first touchpoint a guest has with you. If your online presence doesn't match the quality of your in-person experience, you're giving visitors the wrong first impression before they ever walk through the door.
And as you grow, that gap between what your brand looks like and what it really feels like will only get more uncomfortable and more costly.
about Your designer
MEET PAIGE: YOUR CREATIVE PARTNER IN TURNING EXPERIENCE INTO IDENTITY
designing brands that move people with purpose, presence, and a little magic.
I'm Paige Madden Lyon, a brand and web designer based in Chico, CA, specializing in the hospitality industry. I help restaurants, bars, hotels, and event venues build brands and Squarespace websites that feel like walking into their space from the energy, to the aesthetic, to the story, all captured online.
With a background in strategic brand design, Squarespace websites, and hospitality marketing, I combine:
Strategic brand design built for the hospitality industry
High-conversion Squarespace website design that is reservation-ready from day one
Emotionally rich visuals that capture your concept and bring guests in the door
SEO strategy so the right guests actually find you
Think of me as your trusted creative partner. I’m here to help you move from "we've outgrown this brand" to "this feels exactly like us."
50+ Websites Launched
20+ Brands Created
Squarespace Circle Gold Partner
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how it works
✦ how it works
my process
FROM VISION TO LAUNCH: A CLEAR, COLLABORATIVE PROCESS
01
Clarity Conversation
A FREE 30-minute discovery call to chat through your concept, your goals, your experience, and what needs to change.
02
Strategy & story
Where we clarify your brand positioning, target guest, messaging plus development of an SEO foundation built into your strategy from the start.
03
Custom Brand Design
Logos, color palette, typography ... a visual language that is unmistakably yours and built to scale.
04
Custom Website Design
SEO-ready Squarespace website build with intuitive navigation, reservation flows, and conversion-focused structure.
05
Launch & Support
Custom walkthrough training library so you feel fully confident on day one.
website + design service offerings
four ways we can work together
service 01
Turn your concept into an identity
A clear brand strategy, custom visual identity, and brand guidelines that keep your hospitality brand consistent, recognizable, and rooted in your story across every menu, sign, social post, and merch.
Strategy
service 02
Audit
Identity
Guidelines
A digital home that works as hard as team
Intuitive, SEO-ready sites built for the hospitality industry, from independent restaurants and neighborhood bars to boutique hotels and event venues. Designed to drive reservations, event inquiries, and repeat visits.
service 03
Strategy
Content
Get found by the guests who are already looking for you
A full SEO service for hospitality brands, from the technical groundwork to the content that keeps you climbing. No guesswork, no generic keyword lists. Built around your concept and your market.
service 04
Squarespace
Strategy
SEO
Expert Squarespace and brand design support for all teams
Need a trusted design partner behind the scenes? I work as a seamless extension of your team handling the execution while you focus on your clients. Reliable, professional, and completely confidential.
Based in Chico, CA, I serve clients locally and across the Northern California branding landscape — and beyond. Whether you’re looking for a brand designer rooted in NorCal’s creative community or a remote partner who understands experience‑led service, we’ll build something that feels like home to you and magnetic to your audience.
Squarespace
Branding
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What Success Looks Like
✦ What Success Looks Like
transformation
Imagine your online presence finally feeling like "you"
more visible
more bookable
more sustainable
✦ Your brand identity feels cohesive, intentional, and unmistakably on-concept.
✦ Your website communicates your atmosphere and story clearly, even at 2am when you're not answering the phone.
✦ Guests understand exactly why your place is the right fit and feel confident making a reservation.
✦ Bookings, event inquiries, and walk-in traffic increase because your brand removes friction and invites connection.
✦ You feel proud to send people to your website, knowing it truly reflects the experience you've worked so hard to create.
that's the transformation we're here to create together.
INVESTING IN YOUR BRAND AND WEBSITE IS A BIG DECISION
But staying stuck in a visual identity that doesn't fit, or a website that quietly costs you reservations, is far more expensive in the long run.
Working with a brand and web designer who specializes in the hospitality industry means:
You're not educating a generalist designer on your industry.
Your project is approached with strategy first, aesthetics second.
Your brand and website are built to support your concept for years, not months.
Whether you're ready for a full rebrand, a Squarespace website redesign for your restaurant or venue, or a brand refresh paired with an SEO strategy to help guests find you, we'll tailor a plan that fits your stage and your vision.
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PORTFOLIO OF WORK
✦ PORTFOLIO OF WORK
Portfolio of work
Proof that design can feel like an experience
From independent restaurants and neighborhood bars to boutique hotels and event venues, I've helped hospitality brands step into identities that feel aligned, elevated, and effective. Each project is rooted in collaboration, transparency, and a shared commitment to craft an online presence that feels like an extension of the experience guests have in person.
Kind WOrds
what clients say
READY FOR A BRAND AND WEBSITE THAT FEELS aligned & LOOKS LIKE GROWTH?
You don't need to keep patching your brand together. You don't need to keep apologizing for your website. You deserve a digital presence that feels as thoughtful, intentional, and experience-driven as the hospitality concept you've built.
If you're a restaurant, bar, hotel, or event venue ready to level up your brand:
Get clear on your strategy.
Elevate your visuals.
Build a website that turns browsers into booked guests.