Design Services
Brand & Web Design Services for Hospitality Brands
Everything Your Hospitality Brand Needs to Show Up, Stand Out, and Bring Guests Through the Door. A complete ecosystem of brand and web design services built exclusively for restaurants, bars, boutique hotels, and event venues.
Restaurant Brands
✦
Experience Makers
✦
Hospitality Concepts
✦
Chico, CA
✦
50+ Brands Launched
✦
Restaurant Brands ✦ Experience Makers ✦ Hospitality Concepts ✦ Chico, CA ✦ 50+ Brands Launched ✦
Why it all connects
Brand, Website, and SEO Are Not Three Separate Things. They're Three Parts of the Same Story.
Your brand is the foundation. The visual language that makes you recognizable and magnetic. Without it, your website is just a collection of pages.
Your website is the conversion layer. The place where someone who's never heard of you becomes a guest who books a table.
Your SEO is the discovery engine. The system that makes sure the right people find you when they're searching for exactly what you offer.
+
All three work together. When they're aligned, the results are compounding. When even one piece is missing or misaligned, the whole system leaks.
That's why every Paige Madden Design service is built to complement the others, so whether you engage with one or all three, you're building something cohesive, strategic, and lasting.
+
service 01
Custom Branding Design
For restaurants, bars, and hotels ready to build a brand as good as their experience
Your brand is working 24/7: on your menus, signage, social media, packaging, website. When it's cohesive and genuine, it creates instant trust and magnetic appeal.
Discovery and strategy session
Logo design (primary + secondary + icon variations)
Color palette and typography system
Brand guidelines document
Brand voice guide
Menu design direction
Social media templates
Brand Sprint
Mini Brand
Complete Brand
service 02
Squarespace Website Design
Turn your website from a digital brochure into a reservation machine.
A strategic Squarespace website guides visitors through a clear journey from landing to booking all while it loads fast on mobile, communicates your unique story, and makes it easy to take action.
Brand and strategy deep-dive
Squarespace website design (up to 8 pages)
Mobile optimization
Copywriting support
SEO foundation setup + schema markup
Reservation/booking system integration
Full launch and handover walkthrough
Template Customization
1-Page Website
Custom Website
service 03
SEO for hospitality brands
For brands who have a great website but still aren't showing up when guests search.
Local SEO strategy, keyword research, Google Business Profile optimization, schema markup, and content strategy. Built specifically for the hospitality industry: from local search visibility to schema markup, GBP optimization, and the content strategy that keeps guests finding you month after month.
service 04
White Label Design for agencies & studios
For agencies and studios that need reliable Squarespace design under their brand.
Expert-level website builds delivered under your brand, on your timeline, without your clients ever knowing it wasn't built in-house. NDA-ready. Fast turnaround.
my process
FROM VISION TO LAUNCH: A CLEAR, COLLABORATIVE PROCESS
01
Clarity Conversation
A FREE 30-minute discovery call to chat through your concept, your goals, your experience, and what needs to change.
02
Strategy & story
Where we clarify your brand positioning, target guest, messaging plus development of an SEO foundation built into your strategy from the start.
03
Custom Brand Design
Logos, color palette, typography ... a visual language that is unmistakably yours and built to scale.
04
Custom Website Design
SEO-ready Squarespace website build with intuitive navigation, reservation flows, and conversion-focused structure.
05
Launch & Support
Custom walkthrough training library so you feel fully confident on day one.
about Your designer
MEET PAIGE: YOUR CREATIVE PARTNER IN TURNING EXPERIENCE INTO IDENTITY
I'm Paige Madden Lyon, a brand and web designer based in Chico, CA, specializing in the hospitality industry. I help restaurants, bars, hotels, and event venues build brands and Squarespace websites that feel like walking into their space from the energy, to the aesthetic, to the story, all captured online.
With a background in strategic brand design, Squarespace websites, and hospitality marketing, I combine:
Strategic brand design built for the hospitality industry
High-conversion Squarespace website design that is reservation-ready from day one
Emotionally rich visuals that capture your concept and bring guests in the door
SEO strategy so the right guests actually find you
Think of me as your trusted creative partner. I’m here to help you move from "we've outgrown this brand" to "this feels exactly like us."
designing brands that move people with purpose, presence, and a little magic.
50+ Websites Launched
20+ Brands Created
Squarespace Circle Gold Partner
Restaurant Brands
✦
Experience Makers
✦
Hospitality Concepts
✦
Chico, CA
✦
50+ Brands Launched
✦
Restaurant Brands ✦ Experience Makers ✦ Hospitality Concepts ✦ Chico, CA ✦ 50+ Brands Launched ✦
Not sure which service is right?
Let's Figure It Out Together
You don't need everything figured out. That's what the call is for: clarity, no pressure, no commitment.