Design Services
Brand Identity Design for Hospitality
Your Food Is Extraordinary. Your Brand Should Be, Too. Hospitality branding and restaurant brand identity design that captures the soul of what you've created — and communicates it clearly to every guest who encounters your brand.
Restaurant Brands
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Experience Makers
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Hospitality Concepts
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Chico, CA
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50+ Brands Launched
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Restaurant Brands ✦ Experience Makers ✦ Hospitality Concepts ✦ Chico, CA ✦ 50+ Brands Launched ✦
When Your Brand Doesn't Match Your Experience, You're Losing Guests Before They Arrive.
Without a strong, strategic visual brand:
IT SIGNALS A LACK OF DETAIL
Hospitality guests are discerning. If your logo feels like a stock image or your colors clash — they notice. Before they've tasted a thing.
IT MAKES YOU FORGETTABLE
Generic hospitality branding means guests scroll past you. A strong, distinctive brand identity means you're the one they remember.
IT CREATES A DISCONNECT
Your restaurant might be beautifully designed. But if your digital presence doesn't carry the same visual language, guests feel like they're looking at a different business.
IT LIMITS YOUR PRICING POWER
Strong brands command premium prices. Weak brands compete on price. If your identity feels budget or generic, guests price-anchor accordingly.
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what’s included
✦ what’s included
A Complete Brand System
01
Logo System
Primary logo, secondary logo, and icon/mark. Giving you flexibility across signage, social media, uniforms, and every application.
02
Color Palette
A curated set of colors that evokes exactly the feeling you want your brand to create: sophisticated, playful, warm, edgy, luxurious.
03
Typography System
The fonts that appear in your menus, marketing materials, website, and signage. Typography communicates personality before a single word is read.
04
Brand Guidelines
A comprehensive reference guide ensuring your brand looks consistent across every application from social posts, printers, new team members and everything in between.
05
Brand Voice Guide
The written side of your brand on how you sound in captions, menus, email newsletters, and website copy. Tone of voice is branding too.
06
Menu Design + Social Templates
One of the most powerful branding touchpoints in hospitality, plus branded social post templates ready to use the day you launch.
Branding Built for the Way Hospitality Works
brand design package 01
Brand Sprint
Timeline: 1 Week
For restaurants, bars, and hotels that need a professional brand fast. The Brand Sprint delivers the essential identity elements you need to show up consistently and confidently, without the longer timeline of a full brand project. Built for new concepts launching soon, pop-ups, seasonal expansions, and operators who've been putting off a rebrand long enough.
Deliverables:
Brand discovery questionnaire + 1-hour strategy call
Primary logo (1 concept, 2 refinement rounds)
Secondary logo / wordmark variation
Brand color palette (4–5 colors with hex/CMYK codes)
2–3 font pairings with usage guidance
1-page brand quick-reference sheet (PDF)
Final files delivered in PNG, SVG, and PDF formats
brand design package 02
mini Brand
Timeline: 2-3 Weeks
A focused brand identity built for hospitality concepts that are ready to look more intentional and cohesive without the scope of a full rebrand. The Mini Brand goes deeper than the Sprint, with a second logo concept and a brand guidelines document you'll actually use. Perfect for independent restaurants, bars, and boutique operators who want professional-grade branding on a smaller budget.
Deliverables:
Brand discovery questionnaire + 1-hour strategy call
Primary logo (2 concepts, 3 refinement rounds)
Secondary logo / icon mark variation
Brand color palette (4–6 colors with hex/CMYK/RGB codes)
Typography system (2–3 typefaces with usage hierarchy)
Mini brand guidelines document (PDF)
Final files delivered in PNG, SVG, PDF, and EPS formats
Note: The Mini Brand is priced lower than the Brand Sprint because the timeline is flexible. The Brand Sprint premium reflects fast-track scheduling and prioritized delivery.
brand design package 03
complete Brand
Timeline: 4-6 Weeks
A full brand identity system built from the ground up for restaurants, bars, boutique hotels, and event venues ready to invest in a brand as strong as their experience. The Complete Branding package goes beyond a logo, it builds the visual language, voice, and strategic foundation your concept needs to scale, attract the right guests, and hold its own against any competitor in the market.
Deliverables:
Brand discovery questionnaire + 1-hour strategy call
Brand positioning and target guest profile document
Primary logo (2–3 concepts, up to 4 refinement rounds)
Full logo suite: primary, secondary, icon/monogram, and badge variations
Brand color palette (6–8 colors with full color codes)
Complete typography system with hierarchy and usage rules
Brand voice guide (tone, language do's/don'ts, sample copy)
Brand guidelines document (15–25 pages, PDF)
Menu design direction (layout recommendations, font/color application)
15 social media Canva templates (branded, ready to use)
Final files delivered in PNG, SVG, PDF, EPS, and AI formats
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how it works
✦ how it works
my process
FROM VISION TO LAUNCH: A CLEAR, COLLABORATIVE PROCESS
01
Clarity Conversation
A FREE 30-minute discovery call to chat through your concept, your goals, your experience, and what needs to change.
02
Strategy & story
Where we clarify your brand positioning, target guest, messaging plus development of an SEO foundation built into your strategy from the start.
03
Custom Brand Design
Logos, color palette, typography ... a visual language that is unmistakably yours and built to scale.
04
Launch & Support
Custom walkthrough training library so you feel fully confident on day one.
about Your designer
MEET PAIGE: YOUR CREATIVE PARTNER IN TURNING EXPERIENCE INTO IDENTITY
I'm Paige Madden Lyon, a brand and web designer based in Chico, CA, specializing in the hospitality industry. I help restaurants, bars, hotels, and event venues build brands and Squarespace websites that feel like walking into their space from the energy, to the aesthetic, to the story, all captured online.
With a background in strategic brand design, Squarespace websites, and hospitality marketing, I combine:
Strategic brand design built for the hospitality industry
High-conversion Squarespace website design that is reservation-ready from day one
Emotionally rich visuals that capture your concept and bring guests in the door
SEO strategy so the right guests actually find you
Think of me as your trusted creative partner. I’m here to help you move from "we've outgrown this brand" to "this feels exactly like us."
designing brands that move people with purpose, presence, and a little magic.
50+ Websites Launched
20+ Brands Created
Squarespace Circle Gold Partner
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PORTFOLIO OF WORK
✦ PORTFOLIO OF WORK
Portfolio of work
Proof that design can feel like an experience
From independent restaurants and neighborhood bars to boutique hotels and event venues, I've helped hospitality brands step into identities that feel aligned, elevated, and effective. Each project is rooted in collaboration, transparency, and a shared commitment to craft an online presence that feels like an extension of the experience guests have in person.
Kind WOrds
what clients say
Ready to Build a Brand That Matches Everything You've Created?
Your food is extraordinary. Your service is unforgettable. Your space is stunning. It's time for your brand identity to say the same thing.