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Business Resources

Tools and guides picked with hospitality teams in mind — to help you streamline the behind-the-scenes work so your brand can show up clearly and consistently.

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This collection includes platforms and resources personally used and recommended for branding, web design, content creation, organization, learning, and legal protection. Each one is chosen to support operators, marketers, and creative leads in running a more efficient, guest-centered hospitality brand.

You can rely on this page as a curated toolkit from your design partner: practical, tested resources that make it easier to maintain your brand, manage your website, and keep your business moving forward with less guesswork.

*Please note some of these tools contain affiliate links where I may receive a small commission when you purchase through them at no extra cost to you!

My favorite tools

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My favorite tools -

Two hands type on a laptop computer keyboard on a wooden table. The person on the right wears a smartwatch and jewelry. The person on the left has dark nail polish.

honeybook*

My favorite CRM for proposals, contracts, and so much more!

Try It Here →
Person using a calculator, writing in a notebook, with a computer keyboard, printed charts, and a laptop on a desk.

found*

My favorite business banking app —makes invoicing & accounting a breeze!

Try It Here →
A person typing on a laptop at a wooden table with a notebook and pen nearby, wearing multiple bracelets and rings.

the contract shop*

My favorite place to grab privacy policies, terms & conditions, and of course, project contracts.

Try It Here →
Person using a stylus to write or draw on a digital tablet on a dark desk, with a laptop, a black coffee mug, and some books or files in the background.

Adobe

My favorite design suite for developing custom branding identities, graphics, print materials and so much more!

Try It Here →
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Figma

My favorite tool for website wireframing & mockups, and for creating custom website animations.

Try It Here →
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Canva

My favorite tool for creating social media templates and design templates for my clients to edit on their own.

Try It Here →

For Hospitality Teams, Creatives, Biz Owners

Free Resources

Person holding a tablet displaying a website audit guide titled 'Website Audit Guide for Capitation Brands' with a subtitle about improving guest journeys and boosting conversions.

Website Audit Guide

A simple, self-guided audit to help you spot gaps in your current site, improve the guest journey, and support better conversions.

Free Download
Tablet displaying a branding checklist for hospitality brands with a laptop, notepad, pen, and coffee cup on a wooden surface.

Branding Checklist

A quick-start guide to clarify your hospitality brand foundations, story, and visual identity before you invest in design.

Free Download
Person holding a tablet displaying a website copy planner with the text 'Website Copy Planner, skillfully handcrafted, map your pages and content before you build'.

Website Copy Planner

A step-by-step planner for mapping your website pages and content so your next build or refresh feels organized and strategic.

Free Download