built for Butte County’s food + hospitality scene
Web Designer in Chico, California
From the Thursday Night Market corridor on Broadway to the tasting rooms out in the foothills, Chico's hospitality scene has its own energy and your brand should match it. I'm Paige, a Chico-based designer who builds websites and brand identities that fill tables, book events, and make your concept look as good as it actually is.
Restaurant Brands
✦
Experience Makers
✦
Hospitality Concepts
✦
Chico, CA
✦
50+ Brands Launched
✦
Restaurant Brands ✦ Experience Makers ✦ Hospitality Concepts ✦ Chico, CA ✦ 50+ Brands Launched ✦
Chico is a small city that punches above its weight.
Chico State foot traffic on a Friday night, a downtown dining district that stretches from Main Street up through the 5th Street corridor, and an agricultural belt that supplies some of the best farm-fresh menus in Northern California. I live and work here. I know what this market looks like from both sides of the host stand. As a web designer in Chico, CA, I build conversion-ready Squarespace websites and hospitality brands for the restaurants, bars, coffee shops, and event venues that make this city worth visiting.
Why a local brand and web designer matters for Chico hospitality
Chico is not a one-size-fits-all market, and a designer who has never set foot on Broadway can't pretend otherwise. Here's what actually matters here:
-
The university brings 17,000+ students plus a constant flow of parents, alumni, and visiting faculty — a distinct customer segment with strong brand awareness and repeat-visit potential. Your website needs to speak to all of them, not just one.
-
The stretch from Main Street through Broadway to the 5th Street corridor packs a lot of concepts into a small footprint. Visual differentiation is how you get chosen on Yelp, Google Maps, and Instagram before a customer ever walks past your door.
-
Seasonal outdoor dining and a strong local events calendar mean hospitality brands here need event inquiry flows, seasonal menu pages, and easy-to-update landing pages — not a static site from 2019.
-
Wineries, farm stays, and agri-tourism concepts in the Butte County foothills need branding that bridges rustic charm with the polished look that draws visitors from the Bay Area and Sacramento.
-
Paradise, Oroville, and the surrounding communities are rebuilding and welcoming new food and beverage concepts — strong brand identity is a competitive edge when you're establishing yourself in a market that's actively changing.
How we work with Chico hospitality brands
Because I'm based here, the first conversation can happen in person — at your restaurant, your tasting room, or over coffee at a spot of your choosing. Discovery sessions in Chico are always on the table, and I genuinely prefer starting a project face-to-face when it makes sense.
After that initial conversation, here's how the engagement typically unfolds:
Discovery call (30 minutes, free).
We cover your concept, your current digital presence, what's working, and what isn't. No pressure, no pitch deck — just an honest conversation.
Custom proposal.
Within a few days, I send a scope, timeline, and investment breakdown tailored to your actual needs.
Strategy and design.
Whether it's branding, a full Squarespace build, or both, we work collaboratively — you're never handed a surprise at the finish line.
Launch and handoff.
I set up your analytics, integrations (reservations, event inquiries, online ordering), and walk you through how to manage your own site going forward.
SERVICE PACKAGES & PRICING
Ways we can work together
Custom Branding
starting at $1,250
Logo suite, color palette, typography system, brand guidelines, and launch-ready collateral. Ideal for new Chico concepts opening downtown or in the foothills who need to show up looking like they belong before they even open the doors.
Custom Website Design
starting at $3,250
Full Squarespace website: sitemap, content planning, mobile-optimized build, SEO setup, and integrations for reservations (Resy, OpenTable, Tock), event inquiries, and online ordering. Built for the way Chico diners actually search and book.
Design Day Intensives
starting at $75/hour
One day to one week of focused design work — menu refreshes, seasonal landing pages, event graphics, social templates, website updates. Perfect for established Chico restaurants that need a fast turnaround without a full redesign commitment.
I'm actively taking on new Chico and Butte County hospitality clients. If you're a first-time client opening a new concept in Chico, SUCH AS A restaurant, bar, café, tasting room, or event venue — reach out to learn about early-partnership pricing. I reserve a small number of project slots each quarter for emerging local brands.
Kind WOrds
what clients say
Frequently Asked Questions
FAQs for restaurant owners
-
Yes. I'm based in Chico and happy to meet for an in-person discovery session — at your space, at a coffee shop, or wherever makes sense for you. I find in-person conversations lead to better projects, especially for new concepts still working out their identity.
-
I do. I can point you toward local photographers, food stylists, copywriters, and social media managers in the Chico area who I trust and have worked alongside. Good design is a team effort, and I'm happy to help you build that team.
-
Absolutely. If you need photography before your website launch or brand rollout, I can help brief a local photographer on exactly what the design needs — so your shoot is intentional, not just a collection of nice images.
-
Still a great fit. I work with clients across Butte County and greater Northern California. Distance doesn't change the process, and if you're closer to Oroville or up in the foothills, we can do your discovery session remotely or I can come to you.
-
Yes, and it's honestly my favorite kind of project. Getting the brand and website right before opening means you hit the market with momentum. Pre-open clients get a fully built digital presence — so you're ready to take reservations, event inquiries, and buzz-building traffic from day one.
Service area
Chico · Paradise · Oroville · Durham · Gridley · Orland · Red Bluff · Corning · Butte County · Glenn County · Tehama County · Greater Northern California (Sacramento Valley and NorCal foothills)
Ready to stop being Chico's best-kept secret?
Your food is already good. Your concept already has something worth showing. Let's build a brand and website that makes sure people actually find you — and book before they even arrive. Fill out a quick inquiry form and I'll be back in touch within 1–2 business days.
Paige Madden Design
Email: hello@paigemaddendesign.com
Serving hospitality brands across Chico, CA and Butte County