Design Services
Northern California Web Designer for the Businesses That Make NorCal Worth Visiting
From the farm-to-fork corridor in Sacramento to the tasting rooms in the foothills, the mountain towns of the Sierra, and the independent restaurants running NorCal's dining scene — I build Squarespace websites and brand identities that match the quality of the experience you're offering.
NORCAL ISN'T A MARKET. IT'S A COLLECTION OF THEM.
Northern California has a food and hospitality scene that outsiders consistently underestimate. Sacramento's farm-to-fork identity is nationally recognized. The Sierra foothills have a wine and agri-tourism corridor that draws visitors from the Bay Area every weekend. Chico, Redding, and the North State have independent restaurant scenes built on real community and tight margins. The Bay Area feeds a constant demand for thoughtful, experience-driven brand work.
What these markets have in common: they're all underserved by generic, template-forward web design that doesn't understand the difference between a Midtown Sacramento wine bar and a tasting room in Amador County.
I'm based in Chico. I've worked with clients from Sacramento to the Bay, Redding to the foothills, and everywhere in between. I know what these markets look like — and I build accordingly.
WHAT NORCAL CLIENTS ACTUALLY NEED
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Not just websites that look good — websites that are structured around how your specific customer makes decisions. For restaurants, that means a reservation flow that's buried nowhere. For tasting rooms, it means an event calendar and a wine club landing page. For service businesses, it means a clear path from landing on your homepage to booking a call.
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NorCal aesthetics are distinct. Earthy, considered, ingredient-forward, rooted in place. I build visual identities that feel like they belong here — not like they were designed in a vacuum by someone who's never driven Highway 49.
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A Squarespace website with zero SEO strategy is a beautiful business card that no one finds. Every build includes keyword research, on-page optimization, meta data, and technical setup so that guests searching "wine tasting near Auburn CA" or "best brunch in Midtown Sacramento" actually find you.
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More than 70% of restaurant and hospitality searches happen on a phone. Every site I build is tested across device sizes and optimized for the thumb tap, not just the trackpad click.
How we work with NorCal hospitality brands
Discovery call (30 minutes, free).
We cover your concept, your current digital presence, what's working, and what isn't. No pressure, no pitch deck — just an honest conversation.
Custom proposal.
Within a few days, I send a scope, timeline, and investment breakdown tailored to your actual needs.
Strategy and design.
Whether it's branding, a full Squarespace build, or both, we work collaboratively — you're never handed a surprise at the finish line.
Launch and handoff.
I set up your analytics, integrations (reservations, event inquiries, online ordering), and walk you through how to manage your own site going forward.
Service Offerings
Ways we can work together
Custom Branding
starting at $1,250
For restaurants that need the full visual identity first: logo suite, color palette, typography, brand guidelines, and launch-ready collateral like menu covers and social templates. Timeline: 4–6 weeks.
Custom Website Design
starting at $3,250
The full build — sitemap strategy, content planner, custom Squarespace design, mobile optimization, reservation/ordering/event inquiry integrations, SEO setup, and Google Analytics. Timeline: 4–6 weeks. Most restaurant clients start here or bundle it with branding.
Design Day Intensives
starting at $75/hour
Already have a site but need to refresh the menu page, build a private dining landing page, or get your seasonal specials actually on the website? Intensives run from a single day to one week and are available for focused, contained projects.
Project Overview
What happens after you inquire
01
Fill out the Project Form
Share your concept, your current branding situation, and your timeline. The more specific, the better.
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Hear Back Within 1–2 Business Days
No automated sequences — I personally read and respond to every inquiry.
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Join a Free 30-min. Discovery Call
We talk about your bar's identity, what's working and what's not, and what a successful project looks like for you — more private event bookings, more walk-in traffic, a brand that finally matches the room.
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Receive a Custom Proposal
Scoped to your bar, not a generic package.
Kind WOrds
what clients say
Frequently Asked Questions
FAQs for hospitality brands
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Not at all. The majority of my clients are remote — we run discovery, strategy, and review sessions over video. If you're in Chico or nearby, in-person sessions are available, but they're not required.
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My direct client work is focused on hospitality, food & beverage, and experience-driven businesses. That said, if your business has a strong sense of place and identity, we're likely a good fit. Reach out and let's talk.
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Squarespace exclusively. I'm a Squarespace Circle Gold Partner, which means I've built more sites on the platform than most designers and I know where the edge cases are before we hit them.
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The list isn't exhaustive — it's illustrative. I've worked with clients from the Bay Area to the Oregon border. If you're in Northern California, we can make it work.
Service area
Chico · Oroville · Paradise · Durham · Redding · Red Bluff · Corning · Sacramento · Davis · Woodland · Roseville · Folsom · Auburn · Grass Valley · Nevada City · Placerville · South Lake Tahoe · Truckee · Mount Shasta · Yreka · Ukiah · Santa Rosa · San Francisco Bay Area · And beyond.
Your Business Built This Region. Your Website Should Reflect That.
NorCal's best hospitality, food, and experience-driven businesses deserve web presence that matches the quality of what they're doing. Let's build yours.