Supper Club, Hoboken
Scope of Work:
Brand Identity Design, Website Design
Overview:
Supper Club, Hoboken is a private membership-based dinner party club in Hoboken, NJ, designed for people who love thoughtfully curated menus, intimate gatherings, and connecting over shared plates. Each event feels like a friend’s dinner party—elevated, intentional, and set against the backdrop of the local food scene.
Brand and Concept:
The brand concept positions Supper Club as a blend between restaurant, social club, and pop-up experience. Messaging highlights membership perks, seasonal menus, and rotating venues, emphasizing a sense of belonging, exclusivity, and discovery without ever feeling unapproachable.
Website Experience:
The website was designed to guide visitors seamlessly from curiosity to membership, with clear pathways to view upcoming events, explore membership tiers, and request an invitation. Immersive photography, menu previews, and storytelling around the host experience work together to convey the warmth and character of each gathering.
Visual Identity:
Visually, the brand leans into refined typography, candlelit tones, and minimal yet expressive graphic accents that echo communal tables and shared dishes. The identity system is flexible enough to stretch across event collateral, menus, digital invitations, and social content while maintaining a recognizable, elevated look.
Purpose and Impact:
This branding and website presence position Supper Club, Hoboken as a coveted spot in the local dining and social landscape. The cohesive experience supports membership growth, event waitlists, and stronger engagement from guests who see each dinner as both a meal and a meaningful night out.
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