Fine Matcha Matcha
Scope of Work:
Brand Identity Design, Website Design
Overview:
Fine Matcha Matcha is a modern CPG matcha brand dedicated to elevating everyday rituals through high-quality, thoughtfully sourced matcha designed for both at-home enjoyment and on-the-go lifestyles. Focused on wellness, intentional living, and sensory pleasure, the brand invites customers to slow down, sip consciously, and savor a moment of calm in the middle of a busy day.
Brand and Concept
Fine Matcha Matcha centers its brand on the idea that premium matcha should feel both accessible and indulgent, blending Japanese tea traditions with contemporary packaging and storytelling for today’s consumer. As a CPG brand, it balances education and aspiration—helping customers understand quality while positioning matcha as a daily luxury rather than a niche specialty item.
Website Experience
The new website was designed as a clean, immersive destination where visitors can easily shop core products, explore brewing guides, and learn how to incorporate matcha into their everyday routines. Intuitive navigation, clear product storytelling, and lifestyle-forward imagery work together to reduce friction in the customer journey while highlighting what sets Fine Matcha Matcha apart in the crowded beverage and wellness space
Visual Identity
Brand visuals lean into refined minimalism—crisp typography, a calming color palette inspired by matcha’s natural green tones, and editorial-style photography that showcases texture, movement, and ritual. Small, intentional details across packaging mockups, icons, and layout reinforce the brand’s commitment to quality and purity, while still feeling warm, inviting, and contemporary.
Purpose and Impact
With this updated branding and digital presence, Fine Matcha Matcha is positioned to deepen customer connection, support retail and DTC growth, and educate a wider audience on the benefits and beauty of high-quality matcha. The result is a cohesive online home that not only drives conversions but also nurtures brand loyalty by turning simple moments—like making a morning latte—into a small, memorable ritual.
Ready to see what this could look like for your hotel, restaurant group, or venue?
Step into the next stage of your brand with a creative partner who understands hospitality — from first brainstorm to post-launch check-ins.