Muir Coffee Company
Scope of Work:
Brand Identity Design, Website Design
Overview:
Muir Coffee Co. is a craft coffee shop focused on thoughtful sourcing, precise brewing, and a welcoming, outdoors-inspired atmosphere. The brand invites guests to treat their daily coffee ritual as a grounding pause—whether they are grabbing a quick espresso or settling in with a pour-over and a good conversation.
Website Experience:
The website was designed as a streamlined digital extension of the café, helping guests quickly find key information like hours, location, and menu highlights while also sharing the story behind the beans. Clear navigation, concise copy, and photography that captures both coffee and ambiance make it easy for visitors to decide to stop in.
Digital Storytelling:
Content across the site focuses on origin stories, seasonal offerings, and the people behind the bar, giving the brand a distinct, human-centered voice. Subtle design details—like textured backgrounds, organic shapes, and warm, earthy tones—echo the café’s character without distracting from usability.
Purpose and Impact:
With this focused web presence, Muir Coffee Co. is better equipped to attract new guests searching for specialty coffee, highlight limited releases, and support catering or wholesale inquiries. The site functions as a welcoming first touchpoint that aligns with the in-shop experience and reinforces long-term customer loyalty.
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