Behind-the-Scenes Content That Humanizes Your Restaurant
Diners crave more than just exceptional food—they want authentic connections. What sets successful bars and restaurants apart online is the ability to pull back the curtain and invite guests behind the scenes. Sharing candid moments from the kitchen, introducing your team, and showcasing your craft builds trust, personality, and a loyal fanbase.
Paige Madden Design helps hospitality brands build Squarespace websites and digital strategies that capture the heart and soul behind every dining experience. Here’s why behind-the-scenes content matters—and how to create it in a way that drives engagement and bookings.
Why Behind-the-Scenes Content Works
Behind-the-scenes (BTS) content offers an insider's look that humanizes your brand. It turns your restaurant from a faceless business into a collection of passionate people and stories, amplifying emotional connection. Transparency builds credibility and loyalty, especially when customers see the care and skill that goes into their meals.
Social media platforms like Instagram Reels, TikTok, and Stories are perfect for BTS content because authentic, informal videos consistently outperform overly polished posts in engagement. This content also encourages user interaction, shares, and repeat views, fueling organic growth.
Ideas for Behind-the-Scenes Content
Kitchen Action: Show chefs prepping meals, plating dishes, or experimenting with new recipes. Quick timelapses or short clips bring your craft to life.
Staff Spotlights: Introduce your team—chefs, bartenders, servers—sharing their stories, favorite dishes, or why they love working at your restaurant.
Ingredient Stories: Share where key ingredients come from with farm visits or supplier introductions to highlight local and sustainable sourcing.
Daily Operations: Take followers along on shifts, weekends, or events. Show the effort that goes into maintaining your high standards.
Event Prep and Set-Up: Tease upcoming events, special nights, or seasonal menu launches with preparation peeks.
Customer Moments: Feature guests enjoying your food or special celebrations to build a sense of community.
Tips for Creating Engaging BTS Content
Keep videos and photos authentic and unpolished—edit lightly to maintain spontaneity.
Use vertical video formats for Reels and TikToks to maximize reach and engagement.
Encourage staff participation with fun, inclusive content ideas.
Post consistently but vary formats to keep content fresh.
Tie stories and visuals back to your brand values and personality.
Integrating BTS Content in Your Marketing
Share BTS highlights on your website’s blog or news section to improve SEO and guest engagement.
Use clips for email newsletters to make promotions feel personal.
Repurpose user-generated BTS content shared by guests.
Collaborate with local influencers to amplify authentic stories and reach new audiences.
Showcasing Your Authentic Story
Behind-the-scenes content creates a narrative that sets you apart from competitors. It invites guests inside your world, showcasing the passion, dedication, and personality behind each dish and drink. This connection drives repeat visits and turns customers into advocates.
Paige Madden Design crafts Squarespace websites that beautifully showcase these stories while delivering seamless user experiences that convert interest into bookings.
Ready to Show the Real You?
Your brand is about more than just food—it’s the people, stories, and moments that create memorable experiences. Let’s bring those stories to life on your website and social channels with behind-the-scenes content that builds genuine guest relationships.
Want to get started?
Paige Madden Design builds branded digital platforms that turn transparency into trust and clicks into lifelong customers.
