The Dapper Olive
Scope of Work:
Brand Identity Design, Website Design
Overview:
The Dapper Olive is an olive-forward cocktail kit brand and tasting room in Charleston, South Carolina, bringing together premium olive infusions, playful mixology, and an elevated yet approachable bar experience. Centered on flavor exploration and at-home hospitality, the brand encourages guests to mix, taste, and gather over beautifully crafted drinks.
Brand and Concept:
The brand concept frames The Dapper Olive as a bridge between classic cocktail culture and modern, flavor-driven experimentation. Positioning the tasting room and retail kits as extensions of the same experience, the identity highlights high-quality ingredients, polished service, and a wink of personality—making olive-infused cocktails feel both sophisticated and fun.
Website Experience:
The website was designed as a smooth, conversion-minded hub where visitors can shop cocktail kits, book tastings, and explore recipes by flavor profile. Clear calls-to-action, easy navigation between in-person and online offerings, and engaging educational content help demystify infused cocktails while nudging visitors toward booking and purchase.
Visual Identity:
Visually, the brand embraces a rich, bar-inspired palette—deep greens, brassy metallics, and soft neutrals—paired with tailored typography that feels dapper without being stuffy. Olive motifs, subtle line illustrations, and flexible badge-style logos give the brand room to stretch across packaging, tasting menus, signage, and digital applications.
Purpose and Impact:
Together, the refreshed branding and website position The Dapper Olive as a destination for both cocktail enthusiasts and curious newcomers. The cohesive system supports retail sales, tasting room bookings, and future wholesale opportunities, all while reinforcing a memorable, olive-forward point of view in the broader cocktail landscape.
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