Rosewood Farms
Scope of Work:
Brand Identity Design
Overview:
Rosewood Farms is a family-owned flower farm and event center that celebrates seasonal blooms, open-air gatherings, and the simple joy of connecting with nature. Grounded in hospitality and heritage, the brand invites guests to slow down, wander the fields, and experience meaningful moments surrounded by flowers—whether for a weekend visit, a workshop, or a special event.
Brand and Concept:
Rosewood Farms’ brand centers on the idea of a working flower farm as both a destination and a backdrop for life’s milestones. The visual and verbal identity balances rustic charm with understated elegance, positioning the farm as a place where fresh-cut stems, intimate celebrations, and community-focused events all feel equally at home.
Visual Identity:
The visual identity leans into soft, nature-forward textures, a warm yet refined serif typeface, and a color palette inspired by sunrise over the fields—petal pinks, leafy greens, and gentle neutrals. Illustration-driven details, tactile-inspired patterns, and flexible logo marks create a cohesive system that can live across signage, packaging, print collateral, and event materials.
Purpose and Impact:
With this clarified brand, Rosewood Farms is able to attract couples, event hosts, and visitors who value local agriculture and thoughtful experiences. The result is a cohesive identity that supports everything from CSA bouquets and workshops to weddings and farm events, helping the business grow while remaining rooted in its family-run origins.
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