Paige Madden Design | Hospitality Branding & Squarespace Website Design Studio

Blog

Articles and insights for hospitality brands navigating branding, web design, and the guest experience online.

Find practical breakdowns of topics like Squarespace, brand identity, and website strategy — all with a hospitality lens. Posts are written to help owners, operators, marketing managers, and creative leads make smarter, more strategic decisions about how their brand shows up before guests ever step inside.

Gamified Loyalty Programs: Keeping Guests Coming Back

Gamified loyalty programs make returning to your restaurant rewarding. Learn how to design a loyalty experience that keeps your hospitality guests coming back.

Paige Lyon 10/28/25 Paige Lyon 10/28/25

Maximizing Online Ordering Efficiency Through Design

Smart design makes online ordering faster, easier, and more profitable. Optimize your restaurant's ordering flow to reduce drop-offs and increase your revenue.

Paige Lyon 10/23/25 Paige Lyon 10/23/25

Leveraging Influencer Partnerships to Grow Bar & Restaurant Brands

Influencer partnerships expand your restaurant's reach. Learn how to find the right creators, structure deals, and turn their audience into your loyal guests.

Paige Lyon 10/21/25 Paige Lyon 10/21/25

Designing Menus That Sell: Tips & Tricks

Your menu is your most powerful sales tool. Discover design tips and layout tricks that guide guests toward your best dishes and drive higher check averages.

Paige Lyon 10/16/25 Paige Lyon 10/16/25

Eco-Conscious Branding: Attracting the Sustainable Diner

Eco-conscious branding attracts sustainability-minded diners. Learn to weave your environmental values into a compelling, authentic hospitality brand identity.

Paige Lyon 10/14/25 Paige Lyon 10/14/25

Creating a Cohesive Brand Across Digital & Physical Spaces

Cohesive branding across digital and physical spaces builds trust. Learn how to unify your visual identity from your restaurant website to your physical space.

Paige Lyon 10/9/25 Paige Lyon 10/9/25

Hyper-Personalization for Restaurant Marketing: The Next Big Win

Hyper-personalization is reshaping restaurant marketing. Use guest data and tailored messaging to create experiences that build loyalty and drive repeat visits.

Paige Lyon 10/7/25 Paige Lyon 10/7/25

Trends in Hospitality Website Design

Stay ahead with the latest hospitality website design trends. From bold visuals to seamless booking flows, discover what today's guests expect from your site.

Paige Lyon 9/30/25 Paige Lyon 9/30/25

How Graphic Design Support Can Save Restaurant Owners Time & Money

Graphic design support helps restaurant owners save time, stay on-brand, and sidestep costly mistakes. Find out how the right creative partner pays for itself.

Paige Lyon 9/23/25 Paige Lyon 9/23/25

5 Must-Have Features for a Restaurant Website That Converts

Is your restaurant website converting visitors into guests? These 5 must-have features can turn your site into a powerful hospitality booking and branding tool.

Hospitality Business Resources

Looking for tools to support the behind-the-scenes of your brand? Explore a curated collection of platforms and resources used and recommended in the studio — from design and content tools to planning, organization, and legal support — so your team can maintain a strong, consistent presence between major design projects.

Explore Resources