Custom Branding in New York City
Branding That Makes Your New york Bar or Restaurant Unforgettable

Paige Madden Design | Website & Branding Design | A person sitting on a chair, writing in a spiral notebook with a green pencil, viewed from above.

Your New York City bar or restaurant’s brand is more than just a logo — it’s the story, vibe, and experience that capture the fast-paced, eclectic spirit of the city and resonate at every customer touchpoint. At Paige Madden Design, I specialize in creating cohesive branding that embodies the energy and diversity of NYC, turning first-timers into lifelong regulars.

Why Many NYC Hospitality brands miss the mark

Paige Madden Design | Website & Branding Design | Neon sign reading 'Diner' in black and white

Many food and beverage businesses in New York City struggle with branding challenges that can hold back growth:

  • Mismatched visuals and messaging that confuse diverse customers in a city known for its many distinct neighborhoods and culinary scenes.

  • Inconsistent use of logos, colors, and fonts across menus, social media, and in-house signage in a competitive market bursting with rooftop bars, trendy eateries, and iconic dining establishments.

  • Branding that doesn’t reflect the unique personality, pace, and culture of NYC—from the historic charm of Greenwich Village to the modern hustle of Midtown.

  • Lack of strategic foundation or brand guidelines leading to fragmented marketing efforts, missing opportunities to connect in a city where first impressions are everything.

Without a strong, unified brand identity tailored to New York City’s competitive food and drink market, it’s hard to stand out or build emotional connections with local guests.

MY SOLUTION

Branding Built for New York Bars & Restaurants

Paige Madden Design | Website & Branding Design | A sign with the word 'PACKAGES' in bold purple letters inside an oval shape.

cUSTOM branding PACKAGES

To best serve different needs in NYC’s vibrant hospitality scene, I offer multiple branding packages tailored to bars and restaurants here:

Paige Madden Design | Website & Branding Design | Pricing and services for branding packages, including Essentials, Complete, and Brand + Web Combo. Pricing ranges from $2,500 to over $15,000, with descriptions of each package's contents.
Paige Madden Design | Website & Branding Design | Table listing branding packages with descriptions and price ranges, including Essentials, Complete, and Brand + Web Combo.

AVERAGE TIMELINE: 4-8 WEEKS

(Exact pricing will be tailored based on project specifications and final scope.)

WHAT CLIENTS ARE SAYING

  • “It wasn’t just a website—it was a full brand transformation.”

  • “Seamless process, stunning design, and an immediate impact on our business.”

  • “I’ve never worked with a more creative, professional, and punctual designer—ever.”

  • “Paige Madden Design took our vision and turned it into a beautiful, functional site that truly works.”

  • “Her work became the foundation of our entire marketing strategy.”

  • “More than 5 stars! I felt supported, seen, and beyond excited about the results.”

  • “Not just a designer— a business coach, collaborator, and champion for my brand.”

  • “Paige didn’t just build us a website—she elevated everything about our brand.”

  • “My dream website came to life—and it’s better than I ever imagined.”

  • “Paige Madden Design made the overwhelming process of launching feel easy and exciting.”

Paige Madden Design | Website & Branding Design | Oval sign with maroon text that says 'THE PROCESS' on a white background with a red outline

  • We start with an in-depth conversation to understand your brand essence, goals, and the experience you want to create for your guests.

  • I’ll deliver multiple logo concepts and visual explorations inspired by our discovery session. Your feedback shapes the direction.

  • Once a logo is selected, I develop your full brand system including color palettes, fonts, and additional assets.

  • You receive a detailed style guide plus all final logos and collateral files for use online and in print.

I help NYC bars and restaurants develop authentic, strategic brands grounded in who you truly are and the unique New York City culture you serve.

This includes:

  • Discovery workshop to understand your vision, values, target audience, and NYC’s fast-moving hospitality environment.

  • Logo design or refresh that speaks directly to your brand personality inspired by NYC’s creativity, history, and vibrant energy.

  • Comprehensive color palettes, typography, and iconography to create a consistent look and feel celebrating NYC’s iconic landmarks and diverse scenes.

  • Branded assets including menus, signage, business cards, and marketing templates tailored for NYC’s eclectic mix of patrons.

  • Brand style guide to ensure consistent application across neighborhoods ranging from SoHo to Harlem to the East Village.

A powerful brand identity that fosters trust, loyalty, and repeat business in New York City’s unparalleled hospitality scene.

view my portfolio of work

See how bars and restaurants like yours transformed their online presence:

  • Paige Madden Design | Website & Branding Design | Logo of Pipa Noodle Bar over an image of various Asian noodle dishes and ingredients.
  • Paige Madden Design | Website & Branding Design | A hand holding a cup of coffee with milk being poured into it, with a logo and text 'NIKO COFFEE' overlayed.
  • Paige Madden Design | Website & Branding Design | Sign for The Pearl Cocktails & Desserts Bar with glasses and desserts in the background.
  • Paige Madden Design | Website & Branding Design | Interior of a bakery with bread and pastries on display, and a person working behind the counter. The image features a logo for Bernie's Modern French Patisserie in New York City.
  • Paige Madden Design | Website & Branding Design | A group of people enjoying wine and cheese on a dinner table labeled 'Gramercy Table'.
  • Paige Madden Design | Website & Branding Design | A container of Japanese matcha tea powder with a bamboo scoop and a whisk.
Paige Madden Design | Website & Branding Design | Text reading 'The Designer' inside an oval shape

About Paige Madden Design

Paige Madden Design | Website & Branding Design | A smiling woman with long red hair sitting by a window in a cozy room.

hey there - 

I’m Paige. I’m passionate about helping New York City bars and restaurants survive—and thrive—in the digital age. With years of experience specializing in Squarespace website design and branding for hospitality, I know what it takes to turn browsers into regulars in the city that never sleeps.

Your food and atmosphere are your strengths. Let me make sure your visual presence matches NYC’s dynamic vibe.

Paige Madden Design | Website & Branding Design | Logo with the letters 'PM' inside a circle, surrounded by text reading 'Websites & Branding Design for Resellers'.

LET’S CRAFT A BRAND THAT TELLS YOUR NEW YORK CITY UNIQUE STORY

Your brand has the power to build emotional connections that keep New York City’s guests coming back. Through strategic design and thoughtful storytelling, I’ll help you capture the true spirit of your bar or restaurant so it shines online and offline—from bustling avenues to cozy neighborhood corners.