
Custom Branding in Los Angeles, California
Branding That Makes Your Los Angeles Bar or Restaurant Unforgettable
Your Los Angeles bar or restaurant’s brand is more than just a logo — it’s the story, vibe, and experience that capture the dynamic creativity, sunny optimism, and diverse culture of LA and resonate at every customer touchpoint. At Paige Madden Design, I specialize in creating cohesive branding that reflects the unique spirit of Los Angeles—from its iconic beaches to its vibrant arts scenes—turning first-timers into lifelong regulars.

Why Many L.A. Hospitality brands miss the mark
Many food and beverage businesses in Los Angeles struggle with branding challenges that can hold back growth:
Mismatched visuals and messaging that don’t reflect LA’s eclectic mix of neighborhoods, cultures, and lifestyles—from the laid-back beach towns to the trendy urban hubs.
Inconsistent use of logos, colors, and fonts across menus, social media, and in-house signage in a city that demands authentic storytelling and trend-conscious design.
Branding that doesn’t capture the optimism, diversity, and innovation driving the LA hospitality scene—from farm-to-table restaurants to vibrant nightlife.
Lack of strategic foundation or brand guidelines that hinders unified marketing, making it hard to stand out in the competitive LA market.
Without a strong, unified brand identity tailored to Los Angeles’ competitive food and drink market, it’s hard to stand out or build emotional connections with local guests.
MY SOLUTION
Branding Built for Los Angeles Bars & Restaurants

cUSTOM branding PACKAGES
To best serve different needs in Los Angeles’ ever-evolving hospitality scene, I offer multiple branding packages tailored to bars and restaurants here:
AVERAGE TIMELINE: 4-8 WEEKS
(Exact pricing will be tailored based on project specifications and final scope.)
WHAT CLIENTS ARE SAYING

-
We start with an in-depth conversation to understand your brand essence, goals, and the experience you want to create for your guests.
-
I’ll deliver multiple logo concepts and visual explorations inspired by our discovery session. Your feedback shapes the direction.
-
Once a logo is selected, I develop your full brand system including color palettes, fonts, and additional assets.
-
You receive a detailed style guide plus all final logos and collateral files for use online and in print.
I help Los Angeles bars and restaurants develop authentic, strategic brands grounded in who you truly are and the cultural richness of LA.
This includes:
Discovery workshop to understand your vision, values, target audience, and LA’s diverse hospitality culture.
Logo design or refresh that speaks directly to your brand personality inspired by LA’s iconic landmarks, arts scene, and sunny optimism.
Comprehensive color palettes, typography, and iconography to create a consistent look and feel capturing LA’s laid-back elegance and creative spirit.
Branded assets including menus, signage, business cards, and marketing templates tailored for LA’s diverse clientele.
Brand style guide to ensure consistent application across neighborhoods ranging from Santa Monica to Hollywood to Silver Lake.
A powerful brand identity that fosters trust, loyalty, and repeat business in Los Angeles’ vibrant and trendsetting hospitality scene.
view my portfolio of work
See how bars and restaurants like yours transformed their online presence:

About Paige Madden Design
hey there -
I’m Paige. I’m passionate about helping Los Angeles bars and restaurants survive—and thrive—in the digital age. With years of experience specializing in Squarespace website design and branding for hospitality, I know what it takes to turn browsers into regulars in a city defined by creativity and innovation.
Your food and atmosphere are your strengths. Let me make sure your visual identity matches Los Angeles authentic & inspiring vibe.
LET’S CRAFT A BRAND THAT TELLS YOUR UNIQUE L.A. STORY
Your brand has the power to build emotional connections that keep Los Angeles’s guests coming back. Through strategic design and thoughtful storytelling, I’ll help you capture the true spirit of your bar or restaurant so it shines online and offline—from sun-drenched beaches to bustling urban streets.