Custom Branding in Indianapolis
Branding That Makes Your Indy-based Bar or Restaurant Unforgettable
Your Indianapolis bar or restaurant’s brand is more than just a logo — it’s the story, vibe, and experience communicated at every customer touchpoint. At Paige Madden Design, I specialize in creating cohesive branding that captures the heart of your establishment and resonates deeply with your guests, turning first-timers into lifelong regulars in the Circle City.
Why Many Indy Hospitality brands miss the mark
Many food and beverage businesses in Indianapolis struggle with branding challenges that hurt their growth:
Mismatched visuals and messaging that confuse customers about what your brand truly stands for amid Indy’s competitive hospitality scene.
Inconsistent use of logos, colors, and fonts across menus, social media, signage, and events around local hotspots like Fountain Square and Broad Ripple.
Branding that doesn’t reflect the unique personality or atmosphere of your space, from hip downtown bars to neighborhood taverns.
Lack of a strategic foundation or brand guidelines leading to fragmented marketing efforts that fail to build loyalty.
Without a strong, unified brand identity, it’s difficult to stand out in Indianapolis’s busy F&B market and create emotional connections that turn visitors into regulars.
MY SOLUTION
Branding Built for Indy Bars & Restaurants
cUSTOM branding PACKAGES
To best serve diverse needs, I offer flexible branding packages tailored for Indianapolis’s bars and restaurants:
AVERAGE TIMELINE: 4-8 WEEKS
(Exact pricing will be tailored based on project specifications and final scope.)
WHAT CLIENTS ARE SAYING
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We start with an in-depth conversation to understand your brand essence, goals, and the experience you want to create for your guests.
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I’ll deliver multiple logo concepts and visual explorations inspired by our discovery session. Your feedback shapes the direction.
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Once a logo is selected, I develop your full brand system including color palettes, fonts, and additional assets.
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You receive a detailed style guide plus all final logos and collateral files for use online and in print.
I help bars and restaurants develop authentic, strategic brands grounded in who you truly are—reflective of Indy’s vibrant neighborhoods and diverse guest base.
This process includes:
A discovery workshop to deep dive into your vision, values, and target audience in Indianapolis.
Logo design or refresh that speaks directly to your brand’s personality and local flavor.
Comprehensive color palettes, typography, and iconography that create a consistent, engaging look and feel.
Branded assets including menus, signage, business cards, and marketing templates designed for the Indianapolis market.
A brand style guide to ensure your brand is applied consistently across all touchpoints, from Mass Ave events to local social media.
The result: a powerful brand identity that builds trust, loyalty, and repeat business in Indianapolis’s competitive hospitality scene.
view my portfolio of work
See how bars and restaurants like yours transformed their online presence:
About Paige Madden Design
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I’m Paige. I’m passionate about helping Indianapolis bars and restaurants survive—and thrive—in the digital age. With years of experience specializing in Squarespace website design and branding for hospitality, I know how to turn browsers into lifelong regulars in this Hoosier city.
Your food and atmosphere are your strengths. Let me make sure your brand story shines as brightly as the Indianapolis skyline.
LET’S CRAFT A BRAND THAT TELLS YOUR UNIQUE INDIANAPOLIS STORY
Your brand has the power to build emotional connections that keep guests coming back. Through strategic design and thoughtful storytelling, I’ll help you capture the true spirit of your bar or restaurant so it shines both online and offline in Indianapolis.