Custom Branding in Chico, California
Branding That Makes Your Chico-based Bar or Restaurant Unforgettable

Paige Madden Design | Website & Branding Design | A person sitting on a chair, writing in a spiral notebook with a green pencil, viewed from above.

Your Chico bar or restaurant’s brand is more than just a logo — it’s the story, vibe, and experience resonating with the unique culture of Chico and communicated at every customer touchpoint. At Paige Madden Design, I specialize in creating cohesive branding that captures the heart of your establishment and the spirit of this vibrant college town known as the "City of Roses," turning first-timers into lifelong regulars.

Why Many Chico Hospitality brands miss the mark

Paige Madden Design | Website & Branding Design | Neon sign reading 'Diner' in black and white

Many food and beverage businesses in Chico struggle with branding challenges that can hold back growth:

  • Mismatched visuals and messaging that confuse customers about what your brand stands for amid Chico's diverse culinary scene from upscale restaurants to beloved food trucks.

  • Inconsistent use of logos, colors, and fonts across menus, social media, and in-house signage in a town known for its thriving arts, music, and brewery culture.

  • Branding that doesn’t reflect the warmth, friendliness, and local personality of Chico that welcomes both college students and outdoor enthusiasts alike.

  • Lack of strategic foundation or brand guidelines leading to fragmented marketing efforts, missing opportunities in Chico’s lively downtown, farmer's markets, and iconic community events like ARTober Fest.

Without a strong, unified brand identity tailored to Chico’s competitive food and drink market, it’s hard to stand out or build emotional connections with local guests.

MY SOLUTION

Branding Built for chico Bars & Restaurants

Paige Madden Design | Website & Branding Design | A sign with the word 'PACKAGES' in bold purple letters inside an oval shape.

cUSTOM branding PACKAGES

To best serve different needs in Chico’s flourishing hospitality scene, I offer multiple branding packages tailored for bars and restaurants here:

Paige Madden Design | Website & Branding Design | Pricing and services for branding packages, including Essentials, Complete, and Brand + Web Combo. Pricing ranges from $2,500 to over $15,000, with descriptions of each package's contents.
Paige Madden Design | Website & Branding Design | Table listing branding packages with descriptions and price ranges, including Essentials, Complete, and Brand + Web Combo.

AVERAGE TIMELINE: 4-8 WEEKS

(Exact pricing will be tailored based on project specifications and final scope.)

WHAT CLIENTS ARE SAYING

  • “It wasn’t just a website—it was a full brand transformation.”

  • “Seamless process, stunning design, and an immediate impact on our business.”

  • “I’ve never worked with a more creative, professional, and punctual designer—ever.”

  • “Paige Madden Design took our vision and turned it into a beautiful, functional site that truly works.”

  • “Her work became the foundation of our entire marketing strategy.”

  • “More than 5 stars! I felt supported, seen, and beyond excited about the results.”

  • “Not just a designer— a business coach, collaborator, and champion for my brand.”

  • “Paige didn’t just build us a website—she elevated everything about our brand.”

  • “My dream website came to life—and it’s better than I ever imagined.”

  • “Paige Madden Design made the overwhelming process of launching feel easy and exciting.”

Paige Madden Design | Website & Branding Design | Oval sign with maroon text that says 'THE PROCESS' on a white background with a red outline

  • We start with an in-depth conversation to understand your brand essence, goals, and the experience you want to create for your guests.

  • I’ll deliver multiple logo concepts and visual explorations inspired by our discovery session. Your feedback shapes the direction.

  • Once a logo is selected, I develop your full brand system including color palettes, fonts, and additional assets.

  • You receive a detailed style guide plus all final logos and collateral files for use online and in print.

I help Chico bars and restaurants develop authentic, strategic brands grounded in who you truly are and the special culture of Chico.

This includes:

  • Discovery workshop to understand your vision, values, target audience, and Chico’s community spirit.

  • Logo design or refresh that speaks directly to your brand personality inspired by Chico’s creative energy and warm local vibes.

  • Comprehensive color palettes, typography, and iconography that create a consistent look and feel celebrating Chico’s “City of Roses” charm.

  • Branded assets including menus, signage, business cards, and marketing templates tailored to Chico’s diverse food and beverage patrons.

  • Brand style guide to ensure consistent application across downtown, college campus areas, and vibrant local events.

A powerful brand identity that fosters trust, loyalty, and repeat business in Chico’s uniquely spirited hospitality scene.

view my portfolio of work

See how bars and restaurants like yours transformed their online presence:

  • Paige Madden Design | Website & Branding Design | Logo of Pipa Noodle Bar over an image of various Asian noodle dishes and ingredients.
  • Paige Madden Design | Website & Branding Design | A hand holding a cup of coffee with milk being poured into it, with a logo and text 'NIKO COFFEE' overlayed.
  • Paige Madden Design | Website & Branding Design | Sign for The Pearl Cocktails & Desserts Bar with glasses and desserts in the background.
  • Paige Madden Design | Website & Branding Design | Interior of a bakery with bread and pastries on display, and a person working behind the counter. The image features a logo for Bernie's Modern French Patisserie in New York City.
  • Paige Madden Design | Website & Branding Design | A group of people enjoying wine and cheese on a dinner table labeled 'Gramercy Table'.
  • Paige Madden Design | Website & Branding Design | A container of Japanese matcha tea powder with a bamboo scoop and a whisk.
Paige Madden Design | Website & Branding Design | Text reading 'The Designer' inside an oval shape

About Paige Madden Design

Paige Madden Design | Website & Branding Design | A smiling woman with long red hair sitting by a window in a cozy room.

hey there - 

I’m Paige. I’m passionate about helping Chico bars and restaurants survive—and thrive—in today’s digital age. With years of experience specializing in Squarespace website design and branding for hospitality, I know what it takes to turn browsers into regulars in this lively Northern California town.

Your food and atmosphere are your strengths. Let me make sure your online visual presence matches chico’s authentic vibe.

Paige Madden Design | Website & Branding Design | Logo with the letters 'PM' inside a circle, surrounded by text reading 'Websites & Branding Design for Resellers'.

LET’S CRAFT A BRAND THAT TELLS YOUR UNIQUE CHICO STORY

Your brand has the power to build emotional connections that keep Chico’s guests coming back. Through strategic design and thoughtful storytelling, I’ll help you capture the true spirit of your bar or restaurant so it shines online and offline, from the bustling downtown to the peaceful natural beauty around Bidwell Park.