Custom Branding in Asheville, NC
Branding That Makes Your Asheville-based Bar or Restaurant Unforgettable
Your Asheville bar or restaurant’s brand is more than just a logo—it’s the story, vibe, and experience that guests sense from the moment they walk in or visit your website. At Paige Madden Design, every branding project is rooted in Asheville’s creative scene and the spirit of the Blue Ridge Mountains. Expect cohesive branding that celebrates your distinct character, resonates with locals and visitors, and inspires first-timers to return again and again.
Why Hospitality branding in Asheville Sometimes misses the mark
Even with Asheville’s lively food and beverage scene, many businesses struggle with branding issues that dampen their impact:
Visuals and messaging that don’t reflect the unique heart or quirky energy Asheville is known for.
Inconsistent logos, color palettes, and typography scattered across menus, social media, and signage, making it hard to build recognition.
Branding that overlooks your space’s personality or the mountain community you serve.
Lack of a strategic foundation or professional brand guidelines, resulting in fragmented marketing efforts.
Without a unified brand identity, it’s easy to get lost in Asheville’s vibrant, competitive hospitality market and lose the chance to emotionally connect with your guests.
MY SOLUTION
Branding Built for Asheville’s Bars & Restaurants
cUSTOM branding PACKAGES
To meet a diversity of needs, I offer tailored branding packages for Asheville’s bars, breweries, restaurants, and cafés:
AVERAGE TIMELINE: 4-8 WEEKS
(Exact pricing will be tailored based on project specifications and final scope.)
WHAT CLIENTS ARE SAYING
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We start with an in-depth conversation to understand your brand essence, goals, and the experience you want to create for your guests.
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I’ll deliver multiple logo concepts and visual explorations inspired by our discovery session. Your feedback shapes the direction.
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Once a logo is selected, I develop your full brand system including color palettes, fonts, and additional assets.
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You receive a detailed style guide plus all final logos and collateral files for use online and in print.
Working together, we build an authentic, strategic brand identity that feels at home in Asheville’s creative and food-loving community.
This process includes:
Interactive discovery workshop to uncover your story, values, and audience.
Logo design or refresh with roots in your brand’s personality and Asheville’s ethos.
Cohesive color palettes, fonts, and icons to ensure a distinctive, consistent look.
Branded assets—menus, signage, business cards, marketing templates—designed to catch eyes around town and online.
Brand style guide for unified presentation from the South Slope to the mountains.
The result: A brand identity that nurtures trust, loyalty, and frequent guests—so you can stand out in Asheville’s eclectic food scene.
view my portfolio of work
See how bars and restaurants like yours transformed their online presence:
About Paige Madden Design
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I’m Paige. I love helping Asheville bars and restaurants thrive in the digital age and beyond. Drawing from years of experience crafting Squarespace sites and brands for the hospitality world, I know how to turn browsers and passersby into regulars for your mountain business.
Your food and atmosphere are your strengths. Let’s make sure your brand story shines as bright as Asheville’s local culture.
LET’S CRAFT A BRAND THAT TELLS YOUR UNIQUE ASHEVILLE STORY
Your brand has the power to create real connections. Through thoughtful design and strategic storytelling, I’ll help your food or beverage business capture the spirit of Asheville and shine—both online and offline.